Growth Marketing Manager | B2B

Growth Marketing Manager | B2B

Company: Nord Security

Job Type: Full-time, Hybrid

Location: Vilnius / Kaunas

Industry: Marketing & Communications

Overview: At Nord Security’s B2B team, we build cybersecurity products that enable businesses to protect themselves and their data. From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world.

Your impact

• Empowering businesses everywhere to keep their people, systems, and data safe.

Key qualities and behaviors

Leadership and collaboration-focused role within a growing marketing function.

Main Responsibilities

• Take ownership of customer acquisition performance within your assigned channel or product scope — from planning through execution, optimization, and reporting.
• Own end-to-end execution of user acquisition campaigns across paid media, paid partnerships, and other relevant marketing channels, including budget management, performance optimization, and measurement.
• Develop and execute strategies for high-impact campaigns across paid social and VOD channels, with a strong focus on commercial outcomes.
• Identify, propose, and test new strategies and tactics to improve channel performance — providing data-backed recommendations and executing quickly.
• Drive demand generation initiatives that contribute to category presence and unlock meaningful growth opportunities for your product area.
• Manage and coach a team of specialists, providing direction, support, and accountability on daily execution and campaign quality.
• Guide and support the team in running media campaigns across search, social, display, premium publisher sites, review websites, and more.
• Collaborate with the Sales organization to support pipeline generation and sales enablement efforts.
• Lead focused projects that test new marketing and creative approaches, and translate learnings into scalable plays.
• Collaborate with Web Content Managers, UX designers, and conversion copywriters to deliver high-performing ads, landing pages, and campaign assets.

Core Requirements

• 4+ years of experience in growth or performance marketing, ideally in a SaaS or B2B environment.
• Proven track record of driving user acquisition, with a solid understanding of retention mechanics and customer LTV.
• Strong leadership and communication skills — able to manage a team while staying close to execution.
• Analytical mindset and data-driven approach to decision making.
• Experience working cross-functionally across marketing, sales, and product teams.
• Hands-on expertise in at least one core channel: Paid Media, SEO, or Affiliate/Partnerships.
• Familiarity with digital marketing tools such as Salesforce, HubSpot, or similar platforms.

What We Offer

• Innovate with industry leaders
• Work alongside global experts to build cybersecurity tools
• Extensive training programs and career growth opportunities
• Hybrid office environment in Vilnius / Kaunas with modern facilities
• Work from anywhere option
• Comprehensive benefits including premium healthcare, mental health support, and wellness programs
• Salary Range (Gross): €4K – €5.2K per month

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Marketing & Communications | Vilnius / Kaunas

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