Product Marketing Manager (Robotics & Automation)

Product Marketing Manager (Robotics & Automation) - RobCo

Location: Munich | Employment Type: Full time | Location Type: On-site

RobCo is building the category of Autonomous Industrial Robotics and we're moving fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible — hardware, software, and AI in one stack that just works.

The Role

RobCo goes to market across three streams: Alfie (our emerging, headline-making Physical AI product), Embedded Robotics, and Integrated Solutions. This role owns product marketing for the latter two — together the backbone of RobCo's current business. Embedded Robotics is our single largest source of net-new revenue today; Integrated Solutions is our large-deal, high-touch offering, often but not exclusively delivered together with partners.

This is a depth role. You'll get genuinely close to customers and verticals - automotive, food & beverage, electronics, plastics, and more - and turn that understanding into the content and enablement material that helps Sales (and our partners) actually close. RobCo already has a growing library of real deployments with measurable results; a large part of this role is turning that raw material into whitepapers, case studies, and video content people actually use. Longer term, you'll help lay the groundwork for RobCoMMUNITY - the network of engaged customers and champions we're building across Embedded and Integrated. Finding and nurturing the customers willing to go public with their story is as much a part of this role as writing the story itself.

Your Responsibilities

• Sales Enablement for Embedded Robotics & Integrated Solutions: Own enablement materials — pitch decks, battlecards, objection handling — for both streams. Integrated Solutions skews toward partner-led deals — build materials that equip our partner network, not just our direct sellers.
• Customer & Vertical Understanding: Build and maintain vertical-specific messaging and use-case libraries — automotive, food & beverage, electronics, plastics, and beyond. Talk regularly to customers, Sales, and Solutions Engineering so messaging stays grounded in what's actually deployed.
• Content Creation, at Volume: Own whitepapers, case studies, and video content end-to-end — turning real deployments into content Sales can actually use in a deal. Keep the library current as new proof points land.
• RobCoMMUNITY (Long-Term): Help lay the groundwork for RobCoMMUNITY across our customer landscape. Identify and nurture reference customers willing to go public.

What We're Looking For

3–5 years in Product Marketing, Content Marketing, or Customer Marketing - B2B; industrial or technical experience is a strong plus. Strong, proven writing skills; genuine curiosity about customers; organized to maintain a growing content library. Fluent in English; German is a strong plus. Nice-to-have: experience in industrial, manufacturing, robotics, or adjacent B2B tech; video content coordination; familiarity with content workflows.

Why Join RobCo

The category of Autonomous Industrial Robotics is being defined now, and our partner ecosystem is a key lever for scaling. You will own a function end-to-end from day one with direct access to senior leadership, working at the intersection of Marketing, Sales, and Partnerships. RobCo offers flexible hours, modern offices, team events, and a culture that values growth and impact.

About RobCo

Founded in Munich in 2020, RobCo leads the transition toward fully Autonomous Industrial Robotics. Our mission is to deploy RobCo in every factory — solving the industrial labor shortage through end-to-end robotics that work. Powered by Physical AI, our solutions combine a scalable modular hardware architecture with intelligent software that adapts to use cases and requires zero upfront investment through our Robotics-as-a-Service model. Our global presence includes Europe and the United States, with US operations headquartered in Austin, TX, and a RobCo Demo Lab in San Francisco.

We welcome applicants regardless of ethnic origin, religion, gender, age, disability, or sexual orientation. Decisions are based on qualifications, skills, knowledge, and experience.