Senior Partner Marketing Manager (m/f/d)

Role Overview

Senior Partner Marketing Manager (m/f/d) at RobCo in Munich. This is the first role building the partner marketing function from scratch. You will co-create strategy with the VP of Marketing and own end-to-end execution. If you thrive on building something that doesn’t exist yet, this could be the right role for you.

What You’ll Do

• Partner Marketing Strategy: co-develop and refine RobCo's global partner marketing strategy with the VP of Marketing and Global Partner Director; define a differentiated approach per partner tier; translate strategy into a concrete plan with milestones and KPIs.
• Partner Marketing Infrastructure & Tracking: build processes, templates, tracking mechanisms, and reporting frameworks; own tracking of activities and their contribution to pipeline and revenue; maintain visibility of performance across the ecosystem.
• Partner Marketing Guidelines, Content & Assets: create guidelines ensuring consistent positioning; develop co-marketing assets and campaigns in German and English; equip partners with go-to-market materials.
• Networking & Relationship Ownership: manage marketing relationships across partner tiers; represent RobCo at partner events and activations.
• Cross-Functional Collaboration: align with Global Partner Director, Partner Managers, Marketing, and Product for priorities and roadmap insights.

Who We’re Looking For

• 4 - 6 years in Partner Marketing, Channel Marketing, or a related B2B marketing role; experience in tech, SaaS, or industrial environments is ideal.
• Proven ability to build partner marketing programs; strategic thinker with hands-on execution skills.
• Strong relationship skills with a diverse partner base; fluent in German and English (daily use in both languages).
• Experience with co-marketing, joint campaigns, and partner enablement materials.
• Interest in AI and how it applies to work; familiarity with industrial automation, robotics, or Physical AI is a plus.

Why Join RobCo

Join at a category-defining moment in Autonomous Industrial Robotics. You will own a function end-to-end from day one with direct access to senior leadership. Work at the intersection of Marketing, Sales, and Partnerships in a company scaling Europe and the US.

Benefits include Wellpass membership, regular events, flexible hours, modern office, potential remote options, and team experiences.

About RobCo

RobCo leads the transition toward fully Autonomous Industrial Robotics. Our mission is to deploy RobCo in every factory using Physical AI, combining scalable hardware, software, and AI in one stack. We are backed by notable investors and have a global presence with offices in Munich, San Francisco, Austin, and more.

Location: Munich • Employment Type: Full-time • Location Type: On-site